Marketing 101: Things You Should Have in Mind When Marketing

When starting in marketing, a few fundamental knowledge points will help guide you along your way. Even when you know about marketing enough to execute marketing on your own, remembering these key areas will solidify that understanding and take it to the next level.

Let's take a look at:

Digital Marketing

Organic Marketing

Affiliate Marketing

Having a greater idea of these robust strategies will potentially provide a deeper understanding of marketing.

1. What is Digital Marketing?

In Digital Marketing there are subsets of systems. Think of Digital Marketing as the powerhouse for the sublets that make it up. Here are nine key factors of Digital Marketing:

Social Media Marketing

Using platforms such as Twitter, Facebook, TikTok, Instagram, and more for promotion.

Email Marketing

Gaining subscribers and sending emails to subscribers in order to captivate leads.

Content Marketing

Sharing content such as articles, videos, and more in order to engage your following.

Web Design

Used to create ads and sites for your products or services.


Used to increase user productivity in your business and can also promote further.

Video Production

Used to create ads, demos, commercials, and more for your business.


(Search Engine Optimization) Optimizing your website to rank higher in search engine results.


(Search Engine Marketing) Like S.E.O. it can rank your website higher by promotion and ads.


Creating logos, patterns, trademarks, and more for your business to help it stand out.

2. What is Organic Traffic in Marketing?

In Organic Marketing there are leads generated by leads. In other words, it takes time to generate an outstanding consumer base for your service or products. This timeframe can be anywhere from a few blinking moments to a year after year increase.

In Organic Marketing, you simply "plant the seed" and wait for the traffic to come to you. Here are some ways you can implement Organic Marketing:

Word of Mouth

Spreading the word about your business by talking to others and building trust.


Showing off your brand by wearing it or using it in front of others to gain a following.

Unpaid Social Platform Promo

Generating leads by promoting yourself online without paying to do marketing. Such as blogging, vlogging, and sharing on social media.


(Search Engine Optimization) This is a way to promote yourself without paying for it as well.

3. What is Affiliate Marketing?

In Affiliate Marketing, you can generate an income or pay to get noticed - depending on what end of the spectrum you're on in this case. If you are the consumer and you are also pitching a service or product(s), affiliate marketing is for you. On the other hand, if you are a famous individual looking for more social rapport, you can use Marketing strategies to get yourself out there by becoming an affiliate. Either way, Affiliate Marketing is the Marketing choice for you in each scenario.

Here are a few ways of generating income from affiliation strategies:

C.P.A. - Cost Per Action:

P.P.L. - Pay Per Lead

Getting paid per lead generated by you.

P.P.C. - Pay Per Click

Getting paid per click generated by a potential lead.

P.P.S. - Pay Per Sale

Getting paid per sale of goods or services.

Which Strategy is Best For You?

When marketing a business it is important to determine which strategy is best for you by assessing your company. Create a business model and understand where your target audience lies. Consulting with a marketing agency could help you resolve the best strategies for your business.


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